Tailored direct digital marketing for

artists and labels.

Consistent and effective digital advertising that continues to yield results. Our direct ads have generated hundreds of thousands of streams, and we can help you tap into a new listener base.

Let the algorithm work for you

Algorithms are all about intent and engagement. How effectively your content manages to 'engage' new listeners ends up shaping the algorithm's response. If these new listeners are actively saving, following, adding your track to their playlists, and coming back for more, that's when the algorithm starts to push your content. With our marketing strategies, we're able to guide this narrative and craft a story that the algorithm rewards.

Why Choose Us?

Meet CJ Vana, the driving force behind Depth23 and its visionary division, TrueWave. With a rich background as an independent artist, music manager, and touring audio engineer, CJ brings an unmatched understanding of the challenges artists face in the ever-evolving music landscape.

CJ harnesses his firsthand expertise in digital marketing to create powerful campaigns with long-lasting effects. In today's digital landscape, where mastery of social media is essential, TrueWave shines as an exemplar of skillful execution. By combining CJ's adept understanding of the industry with targeted strategies, TrueWave crafts customized approaches that bolster visibility and enhance the influence of both artists and record labels.

TrueWave's approach involves identifying each artist's unique strengths, characteristics, and goals. This process allows CJ and his team to design campaigns that resonate with specific audiences, leveraging data-driven insights to optimize engagement and CPC. Whether it's crafting compelling social media content, devising targeted ad campaigns, or strategically utilizing influencer collaborations, TrueWave's approach is tailored to amplify the online presence of artists and record labels, ensuring their messages are effectively communicated and received by their intended audience.

Let’s do this.

Tell us more about your marketing needs. We’ll review your submission and get back to you within 48 hours.

  • The process begins with an initial consultation to understand your goals and needs. We then develop a tailored marketing strategy and execute the campaign, keeping you updated throughout. We also provide regular reports to track progress and make any necessary adjustments.

  • TrueWave distinguishes itself through its deep understanding of the music industry and its ability to create tailored marketing strategies that resonate with specific target audiences. Our team combines creative content creation with data-driven strategies to maximize engagement and reach for our clients.

  • We start by understanding the artist's goals, brand identity, and target audience. Based on this information, we create a customized marketing plan that includes social media campaigns, targeted advertising, influencer partnerships, and content creation. Our approach ensures that each strategy is uniquely tailored to the client's needs.

  • We focus on major platforms such as Facebook, Instagram, TikTok, and X, depending on where the artist’s target audience is most active. Our campaigns are designed to maximize engagement on these platforms through targeted ads and compelling content.

  • We identify and partner with influencers who align with the artist’s brand and audience. These influencers create and share content that promotes the artist's music, helping to expand reach and enhance credibility. The collaboration is designed to be mutually beneficial, increasing visibility for both the artist and the influencer.

  • Yes, TrueWave offers comprehensive content creation services. Our team develops engaging visuals, videos, and posts that capture the artist’s brand and connect with their audience. We ensure that the content is not only visually appealing but also strategically designed to drive interaction and engagement.

  • We use advanced targeting techniques to ensure that our campaigns reach the most relevant audience. This includes demographic targeting, interest-based targeting, and behavior-based targeting. By focusing on the right audience, we maximize engagement and achieve better results for our clients.

FAQ